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	<title>Open Range Anthropologist</title>
	<link>http://openrangeanthropologist.com</link>
	<description>Roaming the wide open online spaces</description>
	<pubDate>Tue, 17 Jun 2008 04:58:29 +0000</pubDate>
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		<title>Why is ethnography so popular in business now?</title>
		<link>http://feeds.feedburner.com/~r/OpenRangeAnthropologist/~3/313541337/</link>
		<comments>http://openrangeanthropologist.com/2008/06/17/why-is-ethnography-so-popular-in-business-now/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 04:58:29 +0000</pubDate>
		<dc:creator>mark</dc:creator>
		
		<category><![CDATA[ethnography]]></category>

		<category><![CDATA[Design in business]]></category>
<category>Design in business</category><category>ethnography</category>
		<guid isPermaLink="false">http://openrangeanthropologist.com/2008/06/17/why-is-ethnography-so-popular-in-business-now/</guid>
		<description><![CDATA[On the AnthroDesign list awhile back, a grad student asked why there seemed to be an increase in ethnographers and ethnographic methods in business in the last ~20 years.  Her question generated a number of responses from list members  &#8212; here&#8217;s an edited version of mine:
As far as I knew (as a fleeing [...]]]></description>
			<content:encoded><![CDATA[<p>On the <a href="http://tech.groups.yahoo.com/group/anthrodesign/?yguid=268488628">AnthroDesign</a> list awhile back, a grad student asked why there seemed to be an increase in ethnographers and ethnographic methods in business in the last ~20 years.  Her question generated a number of responses from list members  &#8212; here&#8217;s an edited version of mine:</p>
<p>As far as I knew (as a fleeing anthro student who went into business jobs back in late 1980s), the only roles for social sciences people in mainstream US business ~20 years ago were:</p>
<p>- market researchers  (although most of them tended to be quants and not ethno / antho orientation)<br />
- <a href="http://en.wikipedia.org/wiki/Organizational_development">organizational development</a> people (often folded into the HR organization, though it usually wasn&#8217;t the right place for them)<br />
- occasional one-off others (sometimes a process improvement or product development person would have some anthro type skills)</p>
<p>( There may well have been other roles &#8212; these were just the ones I knew about. )</p>
<p>But now &#8212; things look different (in some industries / organizations at least).  My view is that it&#8217;s a convergence of two big trends: 1) the globalization of business and the workforce, and 2) the increasing importance of design in business. <a href="http://openrangeanthropologist.com/2008/06/17/why-is-ethnography-so-popular-in-business-now/#more-31" class="more-link">(more&#8230;)</a></p>
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		<title>Why do (many) mergers fail?  Loss of sales momentum.</title>
		<link>http://feeds.feedburner.com/~r/OpenRangeAnthropologist/~3/302216247/</link>
		<comments>http://openrangeanthropologist.com/2008/06/01/why-do-many-mergers-fail-loss-of-sales-momentum/#comments</comments>
		<pubDate>Sun, 01 Jun 2008 06:17:40 +0000</pubDate>
		<dc:creator>mark</dc:creator>
		
		<category><![CDATA[Sales]]></category>

		<category><![CDATA[M&amp;A]]></category>
<category>acquisition</category><category>harvard business review</category><category>hbr</category><category>M&amp;A</category><category>M&amp;amp;A</category><category>merger</category><category>sales</category>
		<guid isPermaLink="false">http://openrangeanthropologist.com/2008/06/01/why-do-many-mergers-fail-loss-of-sales-momentum/</guid>
		<description><![CDATA[I had lunch recently with a friend who does hunter (new accounts) sales for software companies.  He talked about how his prior employer (small growing company) had been purchased by a much larger corporation.  Good news, right?
Not for him.  He&#8217;s not a manager or an exec. He didn&#8217;t care about long term [...]]]></description>
			<content:encoded><![CDATA[<p>I had lunch recently with a friend who does hunter (new accounts) sales for software companies.  He talked about how his prior employer (small growing company) had been purchased by a much larger corporation.  Good news, right?</p>
<p>Not for him.  He&#8217;s not a manager or an exec. He didn&#8217;t care about long term strategy or &#8220;synergies.&#8221; He&#8217;s a sales guy.  All he cared about was that in the first few weeks after the merger, sales motion came to a dead stop.  Nobody knew for certain how to handle sales anymore.  It wasn&#8217;t clear how the sales organization would change, which products to sell, what pricing to apply, which contract paperwork to use, what signing authority anybody had, or even if their old compensation plans were still valid.</p>
<p>My friend said, &#8220;I realized I could hang around for 6 to 12 months while they figured things out.  Or I could quit and get a start on making my numbers someplace else.  Within 2 months I was gone.&#8221;</p>
<p>Turns out this isn&#8217;t unusual.  <a href="http://openrangeanthropologist.com/2008/06/01/why-do-many-mergers-fail-loss-of-sales-momentum/#more-30" class="more-link">(more&#8230;)</a></p>
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		<title>Demographic trends impacting the future workforce: a strategic planning day with Xerox PARC</title>
		<link>http://feeds.feedburner.com/~r/OpenRangeAnthropologist/~3/296096305/</link>
		<comments>http://openrangeanthropologist.com/2008/05/22/demographic-trends-impacting-the-future-workforce-a-strategic-planning-day-with-xerox-parc/#comments</comments>
		<pubDate>Thu, 22 May 2008 21:12:43 +0000</pubDate>
		<dc:creator>mark</dc:creator>
		
		<category><![CDATA[Workforce trends]]></category>

		<category><![CDATA[Strategy]]></category>
<category>demographics</category><category>Gen Y</category><category>PARC</category><category>social change</category><category>strategy</category><category>workforce</category><category>Workforce trends</category>
		<guid isPermaLink="false">http://openrangeanthropologist.com/2008/05/22/demographic-trends-impacting-the-future-workforce-a-strategic-planning-day-with-xerox-parc/</guid>
		<description><![CDATA[Markus Fromherz and Brigitte Jordan asked me to participate in a new workshop series over at Xerox PARC Palo Alto.  (I first met Gitti via our mutual involvement in the wonderful AnthroDesign email list.)
These Futures Workshops are designed to be part of strategic planning at PARC &#8212; getting in outside speakers to talk about [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.parc.com/about/management/fromherz.html">Markus Fromherz</a> and <a href="http://www.lifescapes.org/">Brigitte Jordan</a> asked me to participate in a new workshop series over at Xerox PARC Palo Alto.  (I first met Gitti via our mutual involvement in the wonderful <a href="http://tech.groups.yahoo.com/group/anthrodesign/">AnthroDesign</a> email list.)</p>
<p>These Futures Workshops are designed to be part of strategic planning at PARC &#8212; getting in outside speakers to talk about trends impacting businesses over the next decade.   PARC&#8217;s goal is to work on core technologies that are still 5-10 years away from mainstream commercialization &#8212; so they need to keep their eye on where the puck&#8217;s going, rather than where the puck is now.</p>
<p>My slides are over on Slideshare <a href="http://www.slideshare.net/MCW/tomorrows-knowledge-workers-the-evolving-workforce-and-the-challenge-to-us-businesses">here</a>.  I also got to participate in a panel and played facilitator at times.  Overall tons-o-fun spending the day with the PARC folks.</p>
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		<item>
		<title>The Rule of Simple: cafeteria design and student behaviors</title>
		<link>http://feeds.feedburner.com/~r/OpenRangeAnthropologist/~3/245910694/</link>
		<comments>http://openrangeanthropologist.com/2008/03/05/the-rule-of-simple-cafeteria-design-and-student-behaviors/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 04:46:17 +0000</pubDate>
		<dc:creator>mark</dc:creator>
		
		<category><![CDATA[Rule of Simple]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[Organizational culture]]></category>
<category>design</category><category>office layout</category><category>Organizational culture</category><category>physical space</category><category>Rule of Simple</category>
		<guid isPermaLink="false">http://openrangeanthropologist.com/2008/03/05/the-rule-of-simple-cafeteria-design-and-student-behaviors/</guid>
		<description><![CDATA[I&#8217;m fond of simple stuff.  Yeah, some things are complicated.  But many things get overlooked because of how simple they appear to be.  People just don&#8217;t see them, or think that they can&#8217;t be very important because they&#8217;re so simple.
One of my bosses used to say, &#8220;Never be afraid to look for [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m fond of simple stuff.  Yeah, some things are complicated.  But many things get overlooked because of how simple they appear to be.  People just don&#8217;t see them, or think that they can&#8217;t be very important because they&#8217;re so simple.</p>
<p>One of my bosses used to say, &#8220;Never be afraid to look for the obvious and to ask the simple questions.&#8221; (This from a man who spent his career orchestrating rocket-science financial transactions worth hundreds of millions of dollars.)</p>
<p>I try to remember that Rule of Simple with anthropology.  There&#8217;s plenty of complexity in anthro.  But at work, when I&#8217;m using anthro glasses to examine organizations and come up with practical recommendations, there&#8217;s a lot of simple stuff that can be a big influence on people&#8217;s behavior, the resulting social dynamic and thus organizational performance.</p>
<p>A recent New York Times <a href="http://www.nytimes.com/2008/03/01/education/01lunch.html?pagewanted=1&amp;_r=1&amp;ei=5087&amp;em&amp;en=dd1b413cb890b41b&amp;ex=1204606800">article</a> by Carol Pogash gave a great example.   It turns out that many schoolkids who qualify for subsidized meals don&#8217;t eat them.  Kids will go hungry rather than eat free food.   Why?   <a href="http://openrangeanthropologist.com/2008/03/05/the-rule-of-simple-cafeteria-design-and-student-behaviors/#more-28" class="more-link">(more&#8230;)</a></p>
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		<title>Mergers and acquisitions: when corporate cultures collide</title>
		<link>http://feeds.feedburner.com/~r/OpenRangeAnthropologist/~3/232859095/</link>
		<comments>http://openrangeanthropologist.com/2008/02/11/mergers-and-acquisitions-when-corporate-cultures-collide/#comments</comments>
		<pubDate>Mon, 11 Feb 2008 00:45:21 +0000</pubDate>
		<dc:creator>mark</dc:creator>
		
		<category><![CDATA[M&amp;A]]></category>

		<category><![CDATA[Organizational culture]]></category>
<category>M&amp;amp;A</category><category>Organizational culture</category>
		<guid isPermaLink="false">http://openrangeanthropologist.com/2008/02/11/mergers-and-acquisitions-when-corporate-cultures-collide/</guid>
		<description><![CDATA[Hurrah &#8212; I&#8217;m finally back at Casa ORA, after a two-month hiatus for holidays and work.
The potential Microsoft-Yahoo merger is big news here in Silicon Valley.   In many of the articles,  there&#8217;s  a throwaway comment about the two companies having big cultural differences &#8212; but there&#8217;s usually not much of substance [...]]]></description>
			<content:encoded><![CDATA[<p>Hurrah &#8212; I&#8217;m finally back at Casa ORA, after a two-month hiatus for holidays and work.</p>
<p>The potential <strong>Microsoft-Yahoo merger</strong> is big news here in Silicon Valley.   In many of the articles,  there&#8217;s  a throwaway comment about the two companies having big cultural differences &#8212; but there&#8217;s usually not much of substance said beyond that (other than the usual tropes of &#8220;Silicon Valley hates Redmond&#8221; and &#8220;Yahoo is boring because it&#8217;s not a startup anymore&#8221;).  <strong>The meme that &#8220;organizational culture differences are a threat to M&amp;A&#8221;  seems to be widely-accepted trusim&#8230;but beyond that, it can be hard to find much of substance on the issue.</strong> (If you want to cut to the chase, I list a few sources for more information down at the end of this post.) <strong>   </strong></p>
<p>(There was one <a href="http://seekingalpha.com/article/62904-the-yahoo-microsoft-culture-clash">article</a> that used baseball and football as metaphors for the two companies&#8217; cultures, which IMO gets more points for creativity than insight.  Although I&#8217;m tickled at the notion of using sports metaphors as a symbolic taxonomy for professional groups&#8230;.so what company/professional group are the hockey players? the Olympic equestrian team? Ping Pongers?&#8230;OK I&#8217;m off topic.)</p>
<p>Back to corporate culture and M&amp;A:  <a href="http://www.cultureby.com/">Grant McCracken</a> and I chatted on this topic last week. I&#8217;m not an expert on Microsoft or Yahoo, but the conversation got me thinking about M&amp;A and organizational culture in general.  We know a lot about the financial issues of M&amp;As; those are easy to track, and that news doesn&#8217;t look encouraging (the truism is that 60-80% of mergers fail to meet financial targets).  But <strong>what do we know about the cultural issues of M&amp;As?</strong>  (Side note: mergers do differ from acquisitions, but I&#8217;m treating them as one broad organizational dynamic in this post.)         <a href="http://openrangeanthropologist.com/2008/02/11/mergers-and-acquisitions-when-corporate-cultures-collide/#more-26" class="more-link">(more&#8230;)</a></p>
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		<title>The democratization of celebrity and the online experience</title>
		<link>http://feeds.feedburner.com/~r/OpenRangeAnthropologist/~3/189175485/</link>
		<comments>http://openrangeanthropologist.com/2007/11/23/the-democratization-of-celebrity-and-the-online-experience/#comments</comments>
		<pubDate>Fri, 23 Nov 2007 05:38:04 +0000</pubDate>
		<dc:creator>mark</dc:creator>
		
		<category><![CDATA[Digital culture]]></category>
<category>celebrity culture</category><category>celebrity experience</category><category>Digital culture</category><category>Online culture</category>
		<guid isPermaLink="false">http://openrangeanthropologist.com/2007/11/23/the-democratization-of-celebrity-and-the-online-experience/</guid>
		<description><![CDATA[When surfing through YouTube and other Web 2.0 zones, I&#8217;m always struck by this recent explosive democratization of celebrity, thanks to the tools that have enabled online participatory culture.      If it&#8217;s true, as Shakespeare wrote, that &#8220;some are born great, some achieve greatness, some have greatness thrust upon them,&#8221; then [...]]]></description>
			<content:encoded><![CDATA[<p>When surfing through <a href="http://www.youtube.com/">YouTube</a> and other Web 2.0 zones, I&#8217;m always struck by this recent explosive <strong>democratization of celebrity</strong>, thanks to the tools that have enabled <strong>online participatory culture</strong>.      If it&#8217;s true, as Shakespeare wrote, that &#8220;some are born great, some achieve greatness, some have greatness thrust upon them,&#8221; then Web 2.0 has certainly increased the range of options to achieve fame, or to have fame thrust upon you (as in the <a href="http://en.wikipedia.org/wiki/Star_Wars_kid">Star Wars Kid</a>).</p>
<p>As a result, more and more of us <strong>netizens are having celebrity experiences</strong>:  <a href="http://openrangeanthropologist.com/2007/11/23/the-democratization-of-celebrity-and-the-online-experience/#more-14" class="more-link">(more&#8230;)</a></p>
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		<title>Businesspeople managing their weak links: or, why some people have 500+ contacts on LinkedIn</title>
		<link>http://feeds.feedburner.com/~r/OpenRangeAnthropologist/~3/179081868/</link>
		<comments>http://openrangeanthropologist.com/2007/11/03/businesspeople-managing-their-weak-links-or-why-some-people-have-500-contacts-on-linkedin/#comments</comments>
		<pubDate>Sat, 03 Nov 2007 05:21:49 +0000</pubDate>
		<dc:creator>mark</dc:creator>
		
		<category><![CDATA[Social networks]]></category>

		<category><![CDATA[Organizational culture]]></category>
<category>Organizational culture</category><category>social networks</category><category>weak links</category>
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		<description><![CDATA[There&#8217;s a comment that I hear frequently, when talking about social networks with folks who themselves aren&#8217;t heavy users:  &#8220;What&#8217;s with those people who have hundreds of friends on their friendslist?  Nobody has *that* many friends.&#8221;
The unspoken judgment is that people with &#8220;too many&#8221; names in their social network &#8220;don&#8217;t know what a [...]]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s a comment that I hear frequently, when talking about <a href="http://en.wikipedia.org/wiki/Social_networks">social networks</a> with folks who themselves aren&#8217;t heavy users:  &#8220;What&#8217;s with those people who have hundreds of friends on their friendslist?  Nobody has *that* many friends.&#8221;</p>
<p>The unspoken <strong>judgment</strong> is that <strong>people with &#8220;too many&#8221; names</strong> in their social network &#8220;don&#8217;t know what a real friend is&#8221; and are probably <strong>shallow and superficial</strong> in their friendships.</p>
<p>There are a number of reasons why some people rack up the headcount on their friendslists.  (It&#8217;s well known that a few people are into the game of it, chasing the high score.) But there is a practical reason for having a lot of contacts:  online social network tools are a great way to <strong>manage your weak links</strong>.   <a href="http://openrangeanthropologist.com/2007/11/03/businesspeople-managing-their-weak-links-or-why-some-people-have-500-contacts-on-linkedin/#more-13" class="more-link">(more&#8230;)</a></p>
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		<title>Purists vs Pragmatists in driving social change: which is better?</title>
		<link>http://feeds.feedburner.com/~r/OpenRangeAnthropologist/~3/172298409/</link>
		<comments>http://openrangeanthropologist.com/2007/10/19/purists-vs-pragmatists-in-driving-social-change-which-is-better/#comments</comments>
		<pubDate>Fri, 19 Oct 2007 23:41:09 +0000</pubDate>
		<dc:creator>mark</dc:creator>
		
		<category><![CDATA[social change]]></category>

		<category><![CDATA[Organizational culture]]></category>
<category>Organizational culture</category><category>social change</category><category>Social change</category><category>Uncategorized</category>
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		<description><![CDATA[The Stanford Social Innovation Review Fall 2007 had an interesting article called &#8220;Harnessing Purity and Pragmatism&#8221; (subscription required).
The point of the article was that people who work for social change tend to fall into two camps &#8212; the &#8220;work for change from the inside&#8221; folks (the pragmatists/compromisers) and the &#8220;work for change from the outside&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p>The <strong><span id="st" name="st" class="st"><a href="http://www.ssireview.org/">Stanford</a></span><a href="http://www.ssireview.org/"> Social Innovation Review</a></strong> Fall 2007 had an interesting article called &#8220;<strong><a href="http://www.ssireview.org/articles/entry/harnessing_purity_and_pragmatism/">Harnessing Purity and Pragmatism</a></strong>&#8221; (subscription required).</p>
<p><a href="http://www.ssireview.org/articles/entry/harnessing_purity_and_pragmatism/" onclick="return top.js.OpenExtLink(window,event,this)" target="_blank"></a>The point of the article was that people who work for social change tend to fall into two camps &#8212; the &#8220;work for change from the inside&#8221; folks (the pragmatists/compromisers) and the &#8220;work for change from the outside&#8221; folks (the purists/non-compromisers). The study looked at various NFPs along that spectrum of purity-pragmatism, to look for patterns of outcomes.  <a href="http://openrangeanthropologist.com/2007/10/19/purists-vs-pragmatists-in-driving-social-change-which-is-better/#more-12" class="more-link">(more&#8230;)</a></p>
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		<title>4-yr-old art collectors and the professionalizing of childhood</title>
		<link>http://feeds.feedburner.com/~r/OpenRangeAnthropologist/~3/160503835/</link>
		<comments>http://openrangeanthropologist.com/2007/09/24/4-yr-old-art-collectors-and-the-professionalizing-of-childhood/#comments</comments>
		<pubDate>Mon, 24 Sep 2007 07:28:56 +0000</pubDate>
		<dc:creator>mark</dc:creator>
		
		<category><![CDATA[Kid culture]]></category>
<category>childhood</category><category>Kid Culture</category><category>kids</category><category>parenting</category><category>professionalization of childhood</category><category>wall street journal</category><category>young collectors</category>
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		<description><![CDATA[There was a recent article in the Wall Street Journal called Young Collectors about kids as young as age 4 who have multiple-thousand-dollar allowances for art collecting.  That got me thinking: what the heck is that about, kids who can barely tie their shoelaces and the parents have them buying art?   Then [...]]]></description>
			<content:encoded><![CDATA[<p>There was a recent article in the Wall Street Journal called <strong><em><a href="http://online.wsj.com/public/article/SB118971801238026797-wam1M1CVLzdXJcg63Coux1uTAkE_20071013.html?mod=tff_main_tff">Young Collectors</a></em></strong> about kids as young as age 4 who have multiple-thousand-dollar allowances for art collecting.  That got me thinking: what the heck is that about, kids who can barely tie their shoelaces and the parents have them buying art?   Then I thought, it&#8217;s probably the same reason my young nieces are allowed to &#8220;drive&#8221; the ranch tractor: because their parents think it&#8217;s a good learning experience.</p>
<p>It&#8217;s a big issue for parents: how to best prepare a child for adulthood? How to introduce children to adult activities and responsibilities?   <a href="http://openrangeanthropologist.com/2007/09/24/4-yr-old-art-collectors-and-the-professionalizing-of-childhood/#more-9" class="more-link">(more&#8230;)</a></p>
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		<title>Ikea Hacking: Ikea as Legos for adults</title>
		<link>http://feeds.feedburner.com/~r/OpenRangeAnthropologist/~3/157226684/</link>
		<comments>http://openrangeanthropologist.com/2007/09/12/ikea-hacking-ikea-as-legos-for-adults/#comments</comments>
		<pubDate>Wed, 12 Sep 2007 05:51:37 +0000</pubDate>
		<dc:creator>mark</dc:creator>
		
		<category><![CDATA[New craft DIY movement]]></category>
<category>craft</category><category>design</category><category>New Craft DIY Movement</category>
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		<description><![CDATA[There&#8217;s a great article on the Ikea Hackers culture that&#8217;s sprung up in the last few years:  Romancing the Flat Pack: Ikea, Repurposed. (Warning: New York Times usually requires a login.)
The article talks about how people take Ikea components and create different things out of them:  guitars (wow!), other furniture, art pieces, etc. [...]]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s a great article on the Ikea Hackers culture that&#8217;s sprung up in the last few years:  <a href="http://www.nytimes.com/2007/09/06/garden/06hackers.html?_r=1&amp;oref=slogin">Romancing the Flat Pack: Ikea, Repurposed.</a> (Warning: <em>New York Times</em> usually requires a login.)</p>
<p>The article talks about how people take Ikea components and create different things out of them:  guitars (wow!), other furniture, art pieces, etc.  A lot of these are whimsical, like a weiner-dog bench or a surfboard table.  For more examples, check out this <a href="http://ikeahacker.blogspot.com/">blog.</a> An official <a href="http://www.ikea.com/">Ikea</a> representative was reportedly thrilled and said this was an example of people finding the Ikea brand to be friendly and fun.</p>
<p>This is one more way in which <strong>Ikea is Legos for adults. </strong>(Note: lots of people have made <a href="http://www.google.com/search?source=ig&amp;hl=en&amp;q=ikea+legos&amp;btnG=Google+Search">this Legos=Ikea observation</a> before me, so I&#8217;m not being original here.)  <a href="http://openrangeanthropologist.com/2007/09/12/ikea-hacking-ikea-as-legos-for-adults/#more-7" class="more-link">(more&#8230;)</a></p>
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